Strategic Communications Laboratories Archives

Cambridge Analytica: Ninjas of Neuromarketing (Part I)

2018-04-30T12:32:10-05:00 By Paige R. Penland|Categories: Communication, International, Marketing, Neuroscience, Psychology, Storytelling, Technology|Tags: 2016, Analytica, Cambridge, Cambridge Analytica, Cruz, election, elections, Facebook, growth hacking, growthhacking, neuromarketing, Nix, Oakes, SCL, social media, Strategic Communications Laboratories, Trump|

Neuromarketing is new, powerful, and a little bit creepy. The first installment of this two-part blog looks at Cambridge Analytica, the successful and controversial neuromarketing innovator that helped win the USA's 2016 Presidential election.