Cambridge Analytica: Ninjas of Neuromarketing (Part II)
Cambridge Analytica and similar companies have been using neuromarketing and growthhacking techniques to win elections around the world. Can their techniques work for your company?
Cambridge Analytica and similar companies have been using neuromarketing and growthhacking techniques to win elections around the world. Can their techniques work for your company?
Neuromarketing is new, powerful, and a little bit creepy. The first installment of this two-part blog looks at Cambridge Analytica, the successful and controversial neuromarketing innovator that helped win the USA's 2016 Presidential election.