reviews

Feb 29th, 2016

Book Review: Why We Do What We Do by Dr. Ed Deci

2016-10-21T11:03:08-05:00 By |Categories: Communication, Psychology, Reviews|Tags: , , |

There are two types of motivation, autonomous, and controlled. "Why We Do What We Do: Understanding Self-Motivation," by Dr. Edward L. Deci discusses both, and we break it down.

Feb 13th, 2015

Performance and Review

2016-10-21T11:03:10-05:00 By |Categories: Career, Development, Marketing|Tags: , , , , , |

You may not realize how much your business relies on online reviews, but the truth is, they are a vital component of a customer's purchasing decision. Learn how to drum-up positive feedback online.

Nov 18th, 2014

When Marketing Met Psychology (pt.2)

2016-10-21T11:03:10-05:00 By |Categories: Marketing, Psychology, Reviews|Tags: , , |

The Chainsaw Communications review of Adam Curtis’ epic four-part documentary, Century of the Self, explains how advertising moved from facts to feels.

Nov 12th, 2014

When Marketing Met Psychology (pt.1)

2016-10-21T11:03:10-05:00 By |Categories: Marketing, Psychology, Reviews|Tags: , , |

“The Happiness Machine” traces how a war propagandist and nephew of Sigmund Freud pioneering use of psychology in advertising, while “The Engineering of Consent” shows how corporate America redefined focus groups and freedom.