“Conning the con men is one of life’s most satisfying pleasures,” writes Holiday. “And it’s not even hard.”
There are two types of motivation, autonomous, and controlled. "Why We Do What We Do: Understanding Self-Motivation," by Dr. Edward L. Deci discusses both, and we break it down.
You may not realize how much your business relies on online reviews, but the truth is, they are a vital component of a customer's purchasing decision. Learn how to drum-up positive feedback online.
The Chainsaw Communications review of Adam Curtis’ epic four-part documentary, Century of the Self, explains how advertising moved from facts to feels.
“The Happiness Machine” traces how a war propagandist and nephew of Sigmund Freud pioneering use of psychology in advertising, while “The Engineering of Consent” shows how corporate America redefined focus groups and freedom.