review

Dec 17th, 2015

The Chainsaw Review of Brené Brown’s Gifts of Imperfection

2016-10-21T11:03:09-05:00 By |Categories: Communication, Psychology, Reviews|Tags: , , , , , |

Failure is part of the human experience. Learn how sharing your shame, and embracing your embarrassments can increase your connection with others and pave your path to success.

Apr 16th, 2015

Brands We Love: Vice

2016-12-05T16:13:28-05:00 By |Categories: Communication, Marketing, Storytelling|Tags: , , , |

Vice CEO and co-founder Shane Smith begins client pitches by explaining, “Every company is now a media company.” The evolution of Vice and their brand of storytelling, "Immersion Journalism."

Mar 17th, 2015

What Makes an Idea Stick? Pt.2

2016-10-21T11:03:10-05:00 By |Categories: Marketing, Psychology, Reviews|Tags: , , , , |

Chip and Dan Heath's masterpiece, Made to Stick: Why Some Ideas Survive and Others Die, was one of our biggest influences. In the second part of our two-part review, we cover the final three principles of stickiness: Credibility, Emotion, and Stories.