Nov 27th, 2017

Chainsaw Reviews Adam Alter’s Irresistible

2017-11-27T17:24:28-05:00 By |Categories: Communication, Design, Development, Marketing, Mobile, Neuroscience, Psychology, Reviews, Technology, Uncategorized|Tags: , , , , , , , , , , |

The Internet can be addictive—by both design and its very nature. Adam Alter parses out some of the ways that our brave new online world has become "Irresistible."

Oct 3rd, 2016

The Storytelling Animal

2016-12-05T16:07:20-05:00 By |Categories: Psychology, Reviews, Storytelling|Tags: , , , , |

The metrics make it clear that narrative is more powerful than traditional marketing. But why is that? Jonathan Gottschall examines how story exerts a powerful hold over us all.

Aug 23rd, 2016

Book Review: Think Like a Freak

2016-10-21T11:03:07-05:00 By |Categories: Development, Psychology, Reviews|Tags: , , , , |

Trying to solve a tough problem? Sometimes your mindset means more than your skillset. That’s why the Freakonomics team wants to retrain your brain to think further outside the box.

Feb 5th, 2016

Book Review: How to Lie with Statistics, Part II

2016-10-21T11:03:08-05:00 By |Categories: Communication, Psychology, Reviews|Tags: , |

Don't get hornswoggled by statisticulators. Check out part two of our review of "How to Lie with Statistics," and learn to identify faulty facts and devious data from a mile away.

Jan 28th, 2016

Chainsaw Review of How to Lie with Statistics, Part I

2016-10-21T11:03:09-05:00 By |Categories: Communication, Psychology, Reviews|Tags: , |

Check out part one of our two-part review of "How to Lie with Statistics" for everything you ever wanted to know about built-in bias, statisticulation, and how mathemagicians use cold hard facts to lie.