memorable

Jul 10th, 2015

What Makes a Good Presentation Great?

2016-12-05T16:11:09-05:00 By |Categories: Communication, Presentations, Storytelling|Tags: , , , , |

A good presentation keeps the audience awake and finishes on time, while a great presentation delivers tangible results. When you understand what you’re audience needs, and how to deliver it, you’ll get that new client, big sale, or changed mind.

Apr 7th, 2015

Four Questions that Will Make Your Message More Memorable

2016-12-05T16:14:37-05:00 By |Categories: Communication, Presentations, Storytelling|Tags: , , , |

You know that storytelling is the latest buzzword in presentations and corporate communications, but how do you write your own? Begin by asking yourself these four questions.

Mar 17th, 2015

What Makes an Idea Stick? Pt.2

2016-10-21T11:03:10-05:00 By |Categories: Marketing, Psychology, Reviews|Tags: , , , , |

Chip and Dan Heath's masterpiece, Made to Stick: Why Some Ideas Survive and Others Die, was one of our biggest influences. In the second part of our two-part review, we cover the final three principles of stickiness: Credibility, Emotion, and Stories.

Mar 7th, 2015

What Makes an Idea Stick? Pt.1

2016-10-21T11:03:10-05:00 By |Categories: Marketing, Psychology, Reviews|Tags: , , |

Chip and Dan Heath's masterpiece, Made to Stick: Why Some Ideas Survive and Others Die, was one of our biggest influences. In the first part of our two-part review, we cover the first three principles of stickiness: Simplicity, the Unexpected, and Concreteness.