Mar 12th, 2018

The Presentation: Your Brand’s Least Favorite Child

2018-03-12T13:52:27-05:00 By |Categories: Career, Communication, Design, Marketing, Presentations, Storytelling|Tags: , , , , , , , , |

You've invested time, money, and energy building your brand, telling your story, perfecting your logo. Why cut corners on your presentation deck, when an interested audience is finally right in front of you? Don't make that mistake—read this blog post instead.

Dec 19th, 2017

Ten Tips to Help You Prepare Your Presentation

2017-12-19T13:10:34-05:00 By |Categories: Communication, Development, Marketing, Neuroscience, Presentations, Storytelling, Uncategorized|Tags: , , , , , , , , , , , , , , , , |

When you decide to give your best presentation yet, begin by making the most of your practice sessions. Here are ten tips to maximize your time and effort.

Nov 27th, 2017

Chainsaw Reviews Adam Alter’s Irresistible

2017-11-27T17:24:28-05:00 By |Categories: Communication, Design, Development, Marketing, Mobile, Neuroscience, Psychology, Reviews, Technology, Uncategorized|Tags: , , , , , , , , , , |

The Internet can be addictive—by both design and its very nature. Adam Alter parses out some of the ways that our brave new online world has become "Irresistible."

Jan 23rd, 2017

You Won’t Believe these Five Reasons Why Clickbait is Irresistible… Number Four Will Amaze You!

2017-01-23T16:46:53-05:00 By |Categories: Communication, Marketing, Psychology|Tags: , , |

No one really knows what clickbait is—though, like pornography, we all know it when we see it. Which, perhaps surprisingly, doesn’t stop us from clicking it.

Oct 23rd, 2015

Online Marketing to Baby Boomers

2016-10-21T11:03:09-05:00 By |Categories: Communication, Marketing|Tags: , , |

Baby boomers are flush with cash and flooding the internet. (Is your mom your friend on Facebook?) Check out our insights on accessing this underserved market.

Apr 3rd, 2015

Marketing to Those Mysterious Millennials

2016-10-21T11:03:10-05:00 By |Categories: Communication, Marketing|Tags: , , |

They’re not going to get off your lawn, much less out of your home, office, or target market. So here are a few Internet-tested tips and hints for working with the newest generation.

Mar 27th, 2015

Video Is Your New Best Friend

2016-10-21T11:03:10-05:00 By |Categories: Communication, Design, Marketing|Tags: , , , |

The buzz is true: Video really is the most effective, most popular, and fastest-growing medium on the Internet. Here is some of the science and psychology behind its rise.