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Jul 5th, 2016

The Picture Superiority Effect

2016-10-21T11:03:08-05:00 By |Categories: Communication, Design, Psychology|Tags: , , , |

Our brains are wired to process, and remember, images much more efficiently than either the written or spoken word. Experts call this tendency the Picture Superiority Effect, and it’s why we recommend incorporating images—graphs, charts, videos, infographics, even doodles on a whiteboard—into every step of the sales cycle.