There may not be any stupid questions, but there are plenty of bad ideas. No matter how bad your ideas may be, however, don’t keep them inside. That bad idea may contain a kernel of genius.
Chip and Dan Heath's masterpiece, Made to Stick: Why Some Ideas Survive and Others Die, was one of our biggest influences. In the first part of our two-part review, we cover the first three principles of stickiness: Simplicity, the Unexpected, and Concreteness.