credible

Mar 17th, 2015

What Makes an Idea Stick? Pt.2

2016-10-21T11:03:10-05:00 By |Categories: Marketing, Psychology, Reviews|Tags: , , , , |

Chip and Dan Heath's masterpiece, Made to Stick: Why Some Ideas Survive and Others Die, was one of our biggest influences. In the second part of our two-part review, we cover the final three principles of stickiness: Credibility, Emotion, and Stories.