The Tide ads that made you laugh during the Super Bowl were also neuromarketing masterpieces. This blog discusses some of the ways they grabbed your attention using the principles of neuroscience.
This is the "Other Rule of Three." Practice your speech or presentation three times, so your audience will be charmed.
When you decide to give your best presentation yet, begin by making the most of your practice sessions. Here are ten tips to maximize your time and effort.
The Internet can be addictive—by both design and its very nature. Adam Alter parses out some of the ways that our brave new online world has become "Irresistible."
Implementing organizational change can be hard on everyone—workers, clients, and management alike. Don't shy away from much-needed corporate transformation, however! There are ways to keep everyone calm, and carry on.
Lie to Me is an entertaining introduction to deceptive microexpressions and body language, as well as the work of Dr. Paul Ekman
The language we choose to inspire and motivate is much more nuanced than simply deciding whether to speak in English, Spanish, French or German. In many cases the same word means different things in different countries, or may not even exist.
When was the last time you heard a really funny joke? Could you tell it to an audience right now? And therein lies a mystery.