Cambridge Analytica and similar companies have been using neuromarketing and growthhacking techniques to win elections around the world. Can their techniques work for your company?
Neuromarketing is new, powerful, and a little bit creepy. The first installment of this two-part blog looks at Cambridge Analytica, the successful and controversial neuromarketing innovator that helped win the USA's 2016 Presidential election.
UX—User Experience—is the gateway to your website, your business, and your world. Make sure you design it so new clients can effortlessly walk right though, or watch them give up and go elsewhere.
The Internet can be addictive—by both design and its very nature. Adam Alter parses out some of the ways that our brave new online world has become "Irresistible."
You’ve suspected this for years, but it’s getting to the point where the coaches of professional sports teams are asking players to stay off the phone.
Many of us love to hate PowerPoint. But when used correctly, it can actually be one of your most valuable design tools. Our new infographic makes it easier to love this often misunderstood program.
Video is everywhere, and it's hypnotizing. But that doesn't mean it belongs in your PowerPoint. Chainsaw explores how and when its appropriate to use the power of moving pictures in a presentation. The applications may surprise you.
Have you hated PowerPoint since forever? We breakdown the history and future of one of the most used, most hated, and most misunderstood business tools.