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Feb 19th, 2016

Book Review: Phishing For Fools

2016-10-21T11:03:08-05:00 By |Categories: Communication, Marketing, Psychology, Reviews|Tags: , , |

Manipulation and deception don't just happen by accident. There is a fine art involved. As part of our commitment to understanding the psychology of sales and decision making, we read all about it for you.

Feb 5th, 2016

Book Review: How to Lie with Statistics, Part II

2016-10-21T11:03:08-05:00 By |Categories: Communication, Psychology, Reviews|Tags: , |

Don't get hornswoggled by statisticulators. Check out part two of our review of "How to Lie with Statistics," and learn to identify faulty facts and devious data from a mile away.

Jan 28th, 2016

Chainsaw Review of How to Lie with Statistics, Part I

2016-10-21T11:03:09-05:00 By |Categories: Communication, Psychology, Reviews|Tags: , |

Check out part one of our two-part review of "How to Lie with Statistics" for everything you ever wanted to know about built-in bias, statisticulation, and how mathemagicians use cold hard facts to lie.

Dec 17th, 2015

The Chainsaw Review of Brené Brown’s Gifts of Imperfection

2016-10-21T11:03:09-05:00 By |Categories: Communication, Psychology, Reviews|Tags: , , , , , |

Failure is part of the human experience. Learn how sharing your shame, and embracing your embarrassments can increase your connection with others and pave your path to success.

Mar 17th, 2015

What Makes an Idea Stick? Pt.2

2016-10-21T11:03:10-05:00 By |Categories: Marketing, Psychology, Reviews|Tags: , , , , |

Chip and Dan Heath's masterpiece, Made to Stick: Why Some Ideas Survive and Others Die, was one of our biggest influences. In the second part of our two-part review, we cover the final three principles of stickiness: Credibility, Emotion, and Stories.

Mar 7th, 2015

What Makes an Idea Stick? Pt.1

2016-10-21T11:03:10-05:00 By |Categories: Marketing, Psychology, Reviews|Tags: , , |

Chip and Dan Heath's masterpiece, Made to Stick: Why Some Ideas Survive and Others Die, was one of our biggest influences. In the first part of our two-part review, we cover the first three principles of stickiness: Simplicity, the Unexpected, and Concreteness.

Nov 18th, 2014

When Marketing Met Psychology (pt.2)

2016-10-21T11:03:10-05:00 By |Categories: Marketing, Psychology, Reviews|Tags: , , |

The Chainsaw Communications review of Adam Curtis’ epic four-part documentary, Century of the Self, explains how advertising moved from facts to feels.

Nov 12th, 2014

When Marketing Met Psychology (pt.1)

2016-10-21T11:03:10-05:00 By |Categories: Marketing, Psychology, Reviews|Tags: , , |

“The Happiness Machine” traces how a war propagandist and nephew of Sigmund Freud pioneering use of psychology in advertising, while “The Engineering of Consent” shows how corporate America redefined focus groups and freedom.