You’ve suspected this for years, but it’s getting to the point where the coaches of professional sports teams are asking players to stay off the phone.
Some of the best public speakers in the world are women, and you may be one of them. This is an era when women are more successful, respected, and sought out for speaking engagements than ever before.
No one really knows what clickbait is—though, like pornography, we all know it when we see it. Which, perhaps surprisingly, doesn’t stop us from clicking it.
You know that something has gone wrong when the ability to maintain high levels of stress, over long periods of time, becomes a source of admiration from friends, family, and coworkers. The worst part is when we start questioning ourselves when we’re NOT busy and stressed out.
One of the most challenging—and important—fields for crafting effective corporate communications is the healthcare industry. Here are three examples where professional storytellers got it right.
Whether you realize it or not, digital storytelling has already come into its own. Today’s top video games have effectively harnessed the power of story for maximum impact, innovation, and engagement.
Marketing professionals call it “social proof” or “mimetic desire,” but you probably know it as peer pressure: Our very human tendency to follow the crowd. This is how it works—even if you think you’re immune.
The metrics make it clear that narrative is more powerful than traditional marketing. But why is that? Jonathan Gottschall examines how story exerts a powerful hold over us all.