Anyone can stand at the front of a room and talk, but Chainsaw wants you to make the most of your time, leave your audience with a memorable message, and win the business you deserve. With that in mind, here are five things you can do to ensure you’re one of greats.
1. Make the presentation about the story and not them
Think back to the last corporate presentation or conference you attended. What do you remember about the speaker? If you remember the presenter was a riot and full of energy, or conversely, that he or she was dull, monotone and uninterested, then they are equally bad presenters because you don’t remember what they said. The best presenters leave you with a story you connect with, not just a memory of whether they were good or bad.
2. Ensure the story is meaningful for the audience
This sounds obvious, but all too often presenters can fall into the trap of telling the story they want to tell rather than the story the audience needs to hear. This can be driven by a desire to appear credible through including all the specialized knowledge you possess on your subject. In reality, your credibility comes from what you leave out.
3. Practice, practice, and then practice some more
Comedy is rightly seen as a risk in presentations; you have to be certain it will endear and not offend. However, this does not mean we shouldn’t look to comedians for best practice. Think about the most engaging stand-up you have seen. They were in complete control of their story and seemingly able to change course on a whim. The reason they can do this is that they have practiced their routine over and over again to ensure they are completely confident in it. Only when you are well rehearsed can you genuinely appear to have crafted a story just for that audience.
4. Look like they are having a great time
Enjoy yourself. Look happy to be there. If you’re having a great time, there is a much greater chance that your audience will have a great time as well.
5. Know the desired outcome
You should always know what comes after the presentation and have a plan to follow-up. Your preparation will maximize your chances of achieving your goal. This is also a great way to validate that you’ve got your story right, by testing it against the desired result.