Jul 5th, 2016

The Picture Superiority Effect

2016-10-21T11:03:08-05:00 By |Categories: Communication, Design, Psychology|Tags: , , , |

Our brains are wired to process, and remember, images much more efficiently than either the written or spoken word. Experts call this tendency the Picture Superiority Effect, and it’s why we recommend incorporating images—graphs, charts, videos, infographics, even doodles on a whiteboard—into every step of the sales cycle.

Sep 11th, 2015

The Priming Directive

2016-10-21T11:03:09-05:00 By |Categories: Communication, Presentations, Psychology|Tags: , , |

“Priming” is the ancient snake-oil sales technique of using subliminal clues to make a potential client more receptive to a new product or idea. Here's how they get inside your head.

Jul 30th, 2015

Never Let Them See You Sweat

2016-10-21T11:03:09-05:00 By |Categories: Career, Presentations, Psychology|Tags: , , |

Televised debates. In 2015, this quintessentially American tradition finally crossed the pond, and (along with social media) redefined the race to be the UK’s next Prime Minister.

Apr 22nd, 2015

Introverts and the Art of Presentation

2016-10-21T11:03:09-05:00 By |Categories: Communication, Development, Presentations|Tags: , , |

You probably think that those chatty, social, outgoing extroverts are naturally better at giving presentations. That’s not necessarily the case, and we’ve got a few hints for happy introverts who are ready to prove that assumption wrong.

Sep 29th, 2014

The Power of Story

2016-12-05T16:16:16-05:00 By |Categories: Communication, Presentations, Storytelling|Tags: , , |

The stories embedded in our human culture are memorable, meaningful, and always ripe for retelling as part of your presentation.