Organizational change is hard, but some companies make it look easy. The Firm, as the British royal family is often called, pulled off a major, challenging change with grace and great messaging. This blog looks at what their success can teach you.
You know that storytelling is the latest buzzword in presentations and corporate communications, but how do you write your own? Begin by asking yourself these four questions.
Chip and Dan Heath's masterpiece, Made to Stick: Why Some Ideas Survive and Others Die, was one of our biggest influences. In the second part of our two-part review, we cover the final three principles of stickiness: Credibility, Emotion, and Stories.