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Nov 27th, 2017

Chainsaw Reviews Adam Alter’s Irresistible

2017-11-27T17:24:28+00:00 By |Categories: Communication, Design, Development, Marketing, Mobile, Neuroscience, Psychology, Reviews, Technology, Uncategorized|Tags: , , , , , , , , , , |

The Internet can be addictive—by both design and its very nature. Adam Alter parses out some of the ways that our brave new online world has become "Irresistible."

Oct 3rd, 2016

The Storytelling Animal

2016-12-05T16:07:20+00:00 By |Categories: Psychology, Reviews, Storytelling|Tags: , , , , |

The metrics make it clear that narrative is more powerful than traditional marketing. But why is that? Jonathan Gottschall examines how story exerts a powerful hold over us all.

Aug 23rd, 2016

Book Review: Think Like a Freak

2016-10-21T11:03:07+00:00 By |Categories: Development, Psychology, Reviews|Tags: , , , , |

Trying to solve a tough problem? Sometimes your mindset means more than your skillset. That’s why the Freakonomics team wants to retrain your brain to think further outside the box.

Feb 29th, 2016

Book Review: Why We Do What We Do by Dr. Ed Deci

2016-10-21T11:03:08+00:00 By |Categories: Communication, Psychology, Reviews|Tags: , , |

There are two types of motivation, autonomous, and controlled. "Why We Do What We Do: Understanding Self-Motivation," by Dr. Edward L. Deci discusses both, and we break it down.