On the 155th anniversary of what is often considered the greatest speech in US history, the Gettysburg Address, Chainsaw looks at how President Abraham Lincoln's finest two minutes can help you make your speech memorable within the tightest of time constraints.
Cambridge Analytica and similar companies have been using neuromarketing and growthhacking techniques to win elections around the world. Can their techniques work for your company?
Neuromarketing is new, powerful, and a little bit creepy. The first installment of this two-part blog looks at Cambridge Analytica, the successful and controversial neuromarketing innovator that helped win the USA's 2016 Presidential election.
UX—User Experience—is the gateway to your website, your business, and your world. Make sure you design it so new clients can effortlessly walk right though, or watch them give up and go elsewhere.
You've invested time, money, and energy building your brand, telling your story, perfecting your logo. Why cut corners on your presentation deck, when an interested audience is finally right in front of you? Don't make that mistake—read this blog post instead.
The Tide ads that made you laugh during the Super Bowl were also neuromarketing masterpieces. This blog discusses some of the ways they grabbed your attention using the principles of neuroscience.
This is the "Other Rule of Three." Practice your speech or presentation three times, so your audience will be charmed.