On the 155th anniversary of what is often considered the greatest speech in US history, the Gettysburg Address, Chainsaw looks at how President Abraham Lincoln's finest two minutes can help you make your speech memorable within the tightest of time constraints.
Cambridge Analytica and similar companies have been using neuromarketing and growthhacking techniques to win elections around the world. Can their techniques work for your company?
Neuromarketing is new, powerful, and a little bit creepy. The first installment of this two-part blog looks at Cambridge Analytica, the successful and controversial neuromarketing innovator that helped win the USA's 2016 Presidential election.
You've invested time, money, and energy building your brand, telling your story, perfecting your logo. Why cut corners on your presentation deck, when an interested audience is finally right in front of you? Don't make that mistake—read this blog post instead.
The Tide ads that made you laugh during the Super Bowl were also neuromarketing masterpieces. This blog discusses some of the ways they grabbed your attention using the principles of neuroscience.
When you decide to give your best presentation yet, begin by making the most of your practice sessions. Here are ten tips to maximize your time and effort.
When was the last time you heard a really funny joke? Could you tell it to an audience right now? And therein lies a mystery.