Organizational change is hard, but some companies make it look easy. The Firm, as the British royal family is often called, pulled off a major, challenging change with grace and great messaging. This blog looks at what their success can teach you.
Cambridge Analytica and similar companies have been using neuromarketing and growthhacking techniques to win elections around the world. Can their techniques work for your company?
Neuromarketing is new, powerful, and a little bit creepy. The first installment of this two-part blog looks at Cambridge Analytica, the successful and controversial neuromarketing innovator that helped win the USA's 2016 Presidential election.
UX—User Experience—is the gateway to your website, your business, and your world. Make sure you design it so new clients can effortlessly walk right though, or watch them give up and go elsewhere.
The Tide ads that made you laugh during the Super Bowl were also neuromarketing masterpieces. This blog discusses some of the ways they grabbed your attention using the principles of neuroscience.
The Internet can be addictive—by both design and its very nature. Adam Alter parses out some of the ways that our brave new online world has become "Irresistible."
Implementing organizational change can be hard on everyone—workers, clients, and management alike. Don't shy away from much-needed corporate transformation, however! There are ways to keep everyone calm, and carry on.
Lie to Me is an entertaining introduction to deceptive microexpressions and body language, as well as the work of Dr. Paul Ekman