Marketing

Jan 22nd, 2015

Social Media Marketing in Latin America

2016-10-21T11:03:10-05:00 By |Categories: Communication, International, Marketing|Tags: , , , |

Latin America is the biggest, most heavily saturated, and fastest growing social media market in the world. What are some ways for you, a struggling social media guru who barely passed high school Spanish, to get in on the party?

Nov 18th, 2014

When Marketing Met Psychology (pt.2)

2016-10-21T11:03:10-05:00 By |Categories: Marketing, Psychology, Reviews|Tags: , , |

The Chainsaw Communications review of Adam Curtis’ epic four-part documentary, Century of the Self, explains how advertising moved from facts to feels.

Nov 12th, 2014

When Marketing Met Psychology (pt.1)

2016-10-21T11:03:10-05:00 By |Categories: Marketing, Psychology, Reviews|Tags: , , |

“The Happiness Machine” traces how a war propagandist and nephew of Sigmund Freud pioneering use of psychology in advertising, while “The Engineering of Consent” shows how corporate America redefined focus groups and freedom.