Marketing

Oct 23rd, 2015

Online Marketing to Baby Boomers

2016-10-21T11:03:09-05:00 By |Categories: Communication, Marketing|Tags: , , |

Baby boomers are flush with cash and flooding the internet. (Is your mom your friend on Facebook?) Check out our insights on accessing this underserved market.

Apr 16th, 2015

Brands We Love: Vice

2016-12-05T16:13:28-05:00 By |Categories: Communication, Marketing, Storytelling|Tags: , , , |

Vice CEO and co-founder Shane Smith begins client pitches by explaining, “Every company is now a media company.” The evolution of Vice and their brand of storytelling, "Immersion Journalism."

Apr 3rd, 2015

Marketing to Those Mysterious Millennials

2016-10-21T11:03:10-05:00 By |Categories: Communication, Marketing|Tags: , , |

They’re not going to get off your lawn, much less out of your home, office, or target market. So here are a few Internet-tested tips and hints for working with the newest generation.

Mar 27th, 2015

Video Is Your New Best Friend

2016-10-21T11:03:10-05:00 By |Categories: Communication, Design, Marketing|Tags: , , , |

The buzz is true: Video really is the most effective, most popular, and fastest-growing medium on the Internet. Here is some of the science and psychology behind its rise.

Mar 17th, 2015

What Makes an Idea Stick? Pt.2

2016-10-21T11:03:10-05:00 By |Categories: Marketing, Psychology, Reviews|Tags: , , , , |

Chip and Dan Heath's masterpiece, Made to Stick: Why Some Ideas Survive and Others Die, was one of our biggest influences. In the second part of our two-part review, we cover the final three principles of stickiness: Credibility, Emotion, and Stories.

Mar 7th, 2015

What Makes an Idea Stick? Pt.1

2016-10-21T11:03:10-05:00 By |Categories: Marketing, Psychology, Reviews|Tags: , , |

Chip and Dan Heath's masterpiece, Made to Stick: Why Some Ideas Survive and Others Die, was one of our biggest influences. In the first part of our two-part review, we cover the first three principles of stickiness: Simplicity, the Unexpected, and Concreteness.

Mar 3rd, 2015

Marketing Differently to Men and Women

2016-10-21T11:03:10-05:00 By |Categories: Communication, Marketing, Psychology|Tags: , , , |

While we don’t want to overgeneralize (we’ve overgeneralized), men and women are different. Whether nature, nurture, or some combination of the two, you may want to think about marketing to the two sexes a bit differently.

Feb 13th, 2015

Performance and Review

2016-10-21T11:03:10-05:00 By |Categories: Career, Development, Marketing|Tags: , , , , , |

You may not realize how much your business relies on online reviews, but the truth is, they are a vital component of a customer's purchasing decision. Learn how to drum-up positive feedback online.