Marketing

Jan 28th, 2019

If You Want a More Attentive Audience, Flip the Focus

2019-01-28T14:52:41+00:00 By |Categories: Communication, Marketing, Psychology, Storytelling|Tags: , , , , , , , , |

If you want your presentation to be more interesting and memorable, make it about your audience. Not you. These are a few the ways we teach our clients how to make that happen.

Jan 14th, 2019

Presenting to a Different Culture

2019-01-14T14:40:38+00:00 By |Categories: Career, Communication, Development, International, Marketing, Presentations, Storytelling, Travel|Tags: , , , |

We may be small, but Chainsaw Communications is global. We have offices in Atlanta, Liverpool, and Berlin, and train in even farther-flung locals, from Mexico to Singapore. This isn’t unusual anymore. Despite the recent, globalized backlash

Apr 30th, 2018

Cambridge Analytica: Ninjas of Neuromarketing (Part II)

2018-05-02T04:11:35+00:00 By |Categories: Blogging, Communication, International, Marketing, Neuroscience, Psychology, Storytelling, Technology|Tags: , , , , , , , , , , , , , , , , , |

Cambridge Analytica and similar companies have been using neuromarketing and growthhacking techniques to win elections around the world. Can their techniques work for your company?

Apr 26th, 2018

Cambridge Analytica: Ninjas of Neuromarketing (Part I)

2018-04-30T12:32:10+00:00 By |Categories: Communication, International, Marketing, Neuroscience, Psychology, Storytelling, Technology|Tags: , , , , , , , , , , , , , , , , |

Neuromarketing is new, powerful, and a little bit creepy. The first installment of this two-part blog looks at Cambridge Analytica, the successful and controversial neuromarketing innovator that helped win the USA's 2016 Presidential election.

Mar 12th, 2018

The Presentation: Your Brand’s Least Favorite Child

2018-03-12T13:52:27+00:00 By |Categories: Career, Communication, Design, Marketing, Presentations, Storytelling|Tags: , , , , , , , , |

You've invested time, money, and energy building your brand, telling your story, perfecting your logo. Why cut corners on your presentation deck, when an interested audience is finally right in front of you? Don't make that mistake—read this blog post instead.

Feb 12th, 2018

Neuroscience and Tide’s Super Bowl Win

2018-02-13T10:41:20+00:00 By |Categories: Communication, Marketing, Neuroscience, Psychology, Storytelling|Tags: , |

The Tide ads that made you laugh during the Super Bowl were also neuromarketing masterpieces. This blog discusses some of the ways they grabbed your attention using the principles of neuroscience.