Marketing

Apr 30th, 2018

Cambridge Analytica: Ninjas of Neuromarketing (Part II)

2018-05-02T04:11:35+00:00 By |Categories: Blogging, Communication, International, Marketing, Neuroscience, Psychology, Storytelling, Technology|Tags: , , , , , , , , , , , , , , , , , |

Cambridge Analytica and similar companies have been using neuromarketing and growthhacking techniques to win elections around the world. Can their techniques work for your company?

Apr 26th, 2018

Cambridge Analytica: Ninjas of Neuromarketing (Part I)

2018-04-30T12:32:10+00:00 By |Categories: Communication, International, Marketing, Neuroscience, Psychology, Storytelling, Technology|Tags: , , , , , , , , , , , , , , , , |

Neuromarketing is new, powerful, and a little bit creepy. The first installment of this two-part blog looks at Cambridge Analytica, the successful and controversial neuromarketing innovator that helped win the USA's 2016 Presidential election.

Mar 12th, 2018

The Presentation: Your Brand’s Least Favorite Child

2018-03-12T13:52:27+00:00 By |Categories: Career, Communication, Design, Marketing, Presentations, Storytelling|Tags: , , , , , , , , |

You've invested time, money, and energy building your brand, telling your story, perfecting your logo. Why cut corners on your presentation deck, when an interested audience is finally right in front of you? Don't make that mistake—read this blog post instead.

Feb 12th, 2018

Neuroscience and Tide’s Super Bowl Win

2018-02-13T10:41:20+00:00 By |Categories: Communication, Marketing, Neuroscience, Psychology, Storytelling|Tags: , |

The Tide ads that made you laugh during the Super Bowl were also neuromarketing masterpieces. This blog discusses some of the ways they grabbed your attention using the principles of neuroscience.

Dec 19th, 2017

Ten Tips to Help You Prepare Your Presentation

2017-12-19T13:10:34+00:00 By |Categories: Communication, Development, Marketing, Neuroscience, Presentations, Storytelling, Uncategorized|Tags: , , , , , , , , , , , , , , , , |

When you decide to give your best presentation yet, begin by making the most of your practice sessions. Here are ten tips to maximize your time and effort.

Nov 27th, 2017

Chainsaw Reviews Adam Alter’s Irresistible

2017-11-27T17:24:28+00:00 By |Categories: Communication, Design, Development, Marketing, Mobile, Neuroscience, Psychology, Reviews, Technology, Uncategorized|Tags: , , , , , , , , , , |

The Internet can be addictive—by both design and its very nature. Adam Alter parses out some of the ways that our brave new online world has become "Irresistible."