International

Jun 13th, 2018

A Very British Lesson in Organizational Change

2018-06-14T09:30:50+00:00 By |Categories: Communication, International, organizational change, Psychology, Storytelling, Uncategorized|Tags: , , , , , , , , , , , , , |

Organizational change is hard, but some companies make it look easy. The Firm, as the British royal family is often called, pulled off a major, challenging change with grace and great messaging. This blog looks at what their success can teach you.

Apr 30th, 2018

Cambridge Analytica: Ninjas of Neuromarketing (Part II)

2018-05-02T04:11:35+00:00 By |Categories: Blogging, Communication, International, Marketing, Neuroscience, Psychology, Storytelling, Technology|Tags: , , , , , , , , , , , , , , , , , |

Cambridge Analytica and similar companies have been using neuromarketing and growthhacking techniques to win elections around the world. Can their techniques work for your company?

Apr 26th, 2018

Cambridge Analytica: Ninjas of Neuromarketing (Part I)

2018-04-30T12:32:10+00:00 By |Categories: Communication, International, Marketing, Neuroscience, Psychology, Storytelling, Technology|Tags: , , , , , , , , , , , , , , , , |

Neuromarketing is new, powerful, and a little bit creepy. The first installment of this two-part blog looks at Cambridge Analytica, the successful and controversial neuromarketing innovator that helped win the USA's 2016 Presidential election.

Jan 22nd, 2015

Social Media Marketing in Latin America

2016-10-21T11:03:10+00:00 By |Categories: Communication, International, Marketing|Tags: , , , |

Latin America is the biggest, most heavily saturated, and fastest growing social media market in the world. What are some ways for you, a struggling social media guru who barely passed high school Spanish, to get in on the party?