Organizational change is hard, but some companies make it look easy. The Firm, as the British royal family is often called, pulled off a major, challenging change with grace and great messaging. This blog looks at what their success can teach you.
Cambridge Analytica and similar companies have been using neuromarketing and growthhacking techniques to win elections around the world. Can their techniques work for your company?
Neuromarketing is new, powerful, and a little bit creepy. The first installment of this two-part blog looks at Cambridge Analytica, the successful and controversial neuromarketing innovator that helped win the USA's 2016 Presidential election.
Some of the best public speakers in the world are women, and you may be one of them. This is an era when women are more successful, respected, and sought out for speaking engagements than ever before.
Latin America is the biggest, most heavily saturated, and fastest growing social media market in the world. What are some ways for you, a struggling social media guru who barely passed high school Spanish, to get in on the party?