Communication

Nov 19th, 2018

An Oratorical Masterpiece: The Gettysburg Address

2018-11-19T10:22:28+00:00 By |Categories: Communication, Presentations, Storytelling, Uncategorized|Tags: , , , , , , , , |

On the 155th anniversary of what is often considered the greatest speech in US history, the Gettysburg Address, Chainsaw looks at how President Abraham Lincoln's finest two minutes can help you make your speech memorable within the tightest of time constraints.

Jun 13th, 2018

A Very British Lesson in Organizational Change

2018-06-14T09:30:50+00:00 By |Categories: Communication, International, organizational change, Psychology, Storytelling, Uncategorized|Tags: , , , , , , , , , , , , , |

Organizational change is hard, but some companies make it look easy. The Firm, as the British royal family is often called, pulled off a major, challenging change with grace and great messaging. This blog looks at what their success can teach you.

Apr 30th, 2018

Cambridge Analytica: Ninjas of Neuromarketing (Part II)

2018-05-02T04:11:35+00:00 By |Categories: Blogging, Communication, International, Marketing, Neuroscience, Psychology, Storytelling, Technology|Tags: , , , , , , , , , , , , , , , , , |

Cambridge Analytica and similar companies have been using neuromarketing and growthhacking techniques to win elections around the world. Can their techniques work for your company?

Apr 26th, 2018

Cambridge Analytica: Ninjas of Neuromarketing (Part I)

2018-04-30T12:32:10+00:00 By |Categories: Communication, International, Marketing, Neuroscience, Psychology, Storytelling, Technology|Tags: , , , , , , , , , , , , , , , , |

Neuromarketing is new, powerful, and a little bit creepy. The first installment of this two-part blog looks at Cambridge Analytica, the successful and controversial neuromarketing innovator that helped win the USA's 2016 Presidential election.

Mar 12th, 2018

The Presentation: Your Brand’s Least Favorite Child

2018-03-12T13:52:27+00:00 By |Categories: Career, Communication, Design, Marketing, Presentations, Storytelling|Tags: , , , , , , , , |

You've invested time, money, and energy building your brand, telling your story, perfecting your logo. Why cut corners on your presentation deck, when an interested audience is finally right in front of you? Don't make that mistake—read this blog post instead.

Feb 12th, 2018

Neuroscience and Tide’s Super Bowl Win

2018-02-13T10:41:20+00:00 By |Categories: Communication, Marketing, Neuroscience, Psychology, Storytelling|Tags: , |

The Tide ads that made you laugh during the Super Bowl were also neuromarketing masterpieces. This blog discusses some of the ways they grabbed your attention using the principles of neuroscience.