PaigeP

About Paige R. Penland

Telling the stories of countries, corporations, movements and people has been Paige’s mission for more than 20 years. She has written a dozen books and numerous feature articles, blog posts, and reports, as well as providing content and editorial service for some of the biggest names in publishing.
Jan 23rd, 2017

You Won’t Believe these Five Reasons Why Clickbait is Irresistible… Number Four Will Amaze You!

2017-01-23T16:46:53+00:00 By |Categories: Communication, Marketing, Psychology|Tags: , , |

No one really knows what clickbait is—though, like pornography, we all know it when we see it. Which, perhaps surprisingly, doesn’t stop us from clicking it.

Jan 4th, 2017

Stress and You: The Demon-Haunted Workplace

2017-01-23T16:48:00+00:00 By |Categories: Career, Neuroscience, Psychology|Tags: , , |

You know that something has gone wrong when the ability to maintain high levels of stress, over long periods of time, becomes a source of admiration from friends, family, and coworkers. The worst part is when we start questioning ourselves when we’re NOT busy and stressed out.

Oct 3rd, 2016

The Storytelling Animal

2016-12-05T16:07:20+00:00 By |Categories: Psychology, Reviews, Storytelling|Tags: , , , , |

The metrics make it clear that narrative is more powerful than traditional marketing. But why is that? Jonathan Gottschall examines how story exerts a powerful hold over us all.