PaigeP

About Paige R. Penland

Telling the stories of countries, corporations, movements and people has been Paige’s mission for more than 20 years. She has written a dozen books and numerous feature articles, blog posts, and reports, as well as providing content and editorial service for some of the biggest names in publishing.
Jan 14th, 2019

Presenting to a Different Culture

2019-01-14T14:40:38+00:00 By |Categories: Career, Communication, Development, International, Marketing, Presentations, Storytelling, Travel|Tags: , , , |

We may be small, but Chainsaw Communications is global. We have offices in Atlanta, Liverpool, and Berlin, and train in even farther-flung locals, from Mexico to Singapore. This isn’t unusual anymore. Despite the recent, globalized backlash

Nov 19th, 2018

An Oratorical Masterpiece: The Gettysburg Address

2018-11-19T10:22:28+00:00 By |Categories: Communication, Presentations, Storytelling, Uncategorized|Tags: , , , , , , , , |

On the 155th anniversary of what is often considered the greatest speech in US history, the Gettysburg Address, Chainsaw looks at how President Abraham Lincoln's finest two minutes can help you make your speech memorable within the tightest of time constraints.

Jun 13th, 2018

A Very British Lesson in Organizational Change

2018-06-14T09:30:50+00:00 By |Categories: Communication, International, organizational change, Psychology, Storytelling, Uncategorized|Tags: , , , , , , , , , , , , , |

Organizational change is hard, but some companies make it look easy. The Firm, as the British royal family is often called, pulled off a major, challenging change with grace and great messaging. This blog looks at what their success can teach you.

Apr 30th, 2018

Cambridge Analytica: Ninjas of Neuromarketing (Part II)

2018-05-02T04:11:35+00:00 By |Categories: Blogging, Communication, International, Marketing, Neuroscience, Psychology, Storytelling, Technology|Tags: , , , , , , , , , , , , , , , , , |

Cambridge Analytica and similar companies have been using neuromarketing and growthhacking techniques to win elections around the world. Can their techniques work for your company?

Apr 26th, 2018

Cambridge Analytica: Ninjas of Neuromarketing (Part I)

2018-04-30T12:32:10+00:00 By |Categories: Communication, International, Marketing, Neuroscience, Psychology, Storytelling, Technology|Tags: , , , , , , , , , , , , , , , , |

Neuromarketing is new, powerful, and a little bit creepy. The first installment of this two-part blog looks at Cambridge Analytica, the successful and controversial neuromarketing innovator that helped win the USA's 2016 Presidential election.

Feb 12th, 2018

Neuroscience and Tide’s Super Bowl Win

2018-02-13T10:41:20+00:00 By |Categories: Communication, Marketing, Neuroscience, Psychology, Storytelling|Tags: , |

The Tide ads that made you laugh during the Super Bowl were also neuromarketing masterpieces. This blog discusses some of the ways they grabbed your attention using the principles of neuroscience.

Dec 19th, 2017

Ten Tips to Help You Prepare Your Presentation

2017-12-19T13:10:34+00:00 By |Categories: Communication, Development, Marketing, Neuroscience, Presentations, Storytelling, Uncategorized|Tags: , , , , , , , , , , , , , , , , |

When you decide to give your best presentation yet, begin by making the most of your practice sessions. Here are ten tips to maximize your time and effort.