PaigeP

About Paige R. Penland

Telling the stories of countries, corporations, movements and people has been Paige’s mission for more than 20 years. She has written a dozen books and numerous feature articles, blog posts, and reports, as well as providing content and editorial service for some of the biggest names in publishing.
Feb 12th, 2018

Neuroscience and Tide’s Super Bowl Win

2018-02-13T10:41:20+00:00 By |Categories: Communication, Marketing, Neuroscience, Psychology, Storytelling|Tags: , |

The Tide ads that made you laugh during the Super Bowl were also neuromarketing masterpieces. This blog discusses some of the ways they grabbed your attention using the principles of neuroscience.

Dec 19th, 2017

Ten Tips to Help You Prepare Your Presentation

2017-12-19T13:10:34+00:00 By |Categories: Communication, Development, Marketing, Neuroscience, Presentations, Storytelling, Uncategorized|Tags: , , , , , , , , , , , , , , , , |

When you decide to give your best presentation yet, begin by making the most of your practice sessions. Here are ten tips to maximize your time and effort.

Nov 27th, 2017

Chainsaw Reviews Adam Alter’s Irresistible

2017-11-27T17:24:28+00:00 By |Categories: Communication, Design, Development, Marketing, Mobile, Neuroscience, Psychology, Reviews, Technology, Uncategorized|Tags: , , , , , , , , , , |

The Internet can be addictive—by both design and its very nature. Adam Alter parses out some of the ways that our brave new online world has become "Irresistible."