Organizational change is hard, but some companies make it look easy. The Firm, as the British royal family is often called, pulled off a major, challenging change with grace and great messaging. This blog looks at what their success can teach you.
Cambridge Analytica and similar companies have been using neuromarketing and growthhacking techniques to win elections around the world. Can their techniques work for your company?
Neuromarketing is new, powerful, and a little bit creepy. The first installment of this two-part blog looks at Cambridge Analytica, the successful and controversial neuromarketing innovator that helped win the USA's 2016 Presidential election.
The Tide ads that made you laugh during the Super Bowl were also neuromarketing masterpieces. This blog discusses some of the ways they grabbed your attention using the principles of neuroscience.
This is the "Other Rule of Three." Practice your speech or presentation three times, so your audience will be charmed.
When you decide to give your best presentation yet, begin by making the most of your practice sessions. Here are ten tips to maximize your time and effort.
The Internet can be addictive—by both design and its very nature. Adam Alter parses out some of the ways that our brave new online world has become "Irresistible."
Implementing organizational change can be hard on everyone—workers, clients, and management alike. Don't shy away from much-needed corporate transformation, however! There are ways to keep everyone calm, and carry on.