Organizational change is hard, but some companies make it look easy. The Firm, as the British royal family is often called, pulled off a major, challenging change with grace and great messaging. This blog looks at what their success can teach you.
Cambridge Analytica and similar companies have been using neuromarketing and growthhacking techniques to win elections around the world. Can their techniques work for your company?
Neuromarketing is new, powerful, and a little bit creepy. The first installment of this two-part blog looks at Cambridge Analytica, the successful and controversial neuromarketing innovator that helped win the USA's 2016 Presidential election.